SPS 2026 - Trade Show Video and Photography for Exhibitors

SPS is Europe's leading exhibition for smart and digital automation, held annually at NürnbergMesse in November. Engineers, production managers, and system integrators come with specific technical questions and leave with a shortlist. Eleven halls of automation technology, drive systems, sensors, software, and industrial communication -- and an audience that closes the European automation calendar for the year.

What happens at SPS 2026

SPS is where European automation gets measured. The people walking the halls come with specific technical questions and leave with a shortlist. If your system was running on the stand, they saw it. If it was not, they moved on. Annual frequency means the gap to the next edition is manageable -- but SPS closes the European automation calendar for the year. The content produced here will be used in January proposals, February sales meetings, and Q1 campaigns. That is the horizon to plan for.

Our recommendation for SPS 2026

The Day Bundle is designed for this event. A main film up to 90 seconds -- machinery in motion, systems integrated, processes running -- plus additional social cuts and 100 to 150 edited images. One coordinated production day, covering demonstrations as they happen and the booth as it fills and empties across the three days. Content from SPS has to show the thing working. A film of someone explaining automation is far less convincing than a film of automation running.

Practical info for exhibitors

•       Dates: 24-26 November 2026

•       Location: NürnbergMesse, Hall 1-11

•       Industry: Smart automation, drive technology, sensors, industrial software

•       Scale: International, annual, closes the European automation calendar

•       Frequency: Annual

•       Website: https://www.sps-messe.de

•       Production timing: We recommend booking 4-6 weeks before the fair. As a local crew we can often accommodate short-notice requests too.