DOC 2026 - Trade Show Video and Photography for Exhibitors
Europe's largest congress for ophthalmic surgery, where clinical trust is built before any purchase decision is made.
- Date
- 18–20 JUN 2026
- Hall
- NCC Ost (Hall 7A)
- Location
- Nuremberg
- Sector
- Ophthalmic surgery, medical devices, clinical ophthalmology
- Audience
- Ophthalmologists, ophthalmic surgeons, clinical buyers, OR nursing staff, medical administrators
- Attendance
- ~7,000 participants · congress + exhibition format
- Website
- doc-nuernberg.de
DOC is Germany's leading ophthalmology congress, held annually in Nuremberg. Around 7,000 ophthalmologists, surgeons, and clinical staff attend over three days -- making it one of the most concentrated gatherings of medical specialists in the country. The exhibition runs alongside the congress, giving medical device and pharmaceutical exhibitors direct access to the specialists who make clinical purchasing decisions.
What happens at DOC 2026
DOC is a medical congress first and an exhibition second. The people who attend are ophthalmologists, surgeons, and clinical staff -- people who make multi-year purchasing decisions based on evidence and professional trust, not trade fair excitement. Trust and credibility drive decisions here. Content that reflects that register -- calm, precise, evidence-informed -- is what works.
Our recommendation for DOC 2026
Photography is the default format here. A Starter Photo Pack covers 20 to 30 curated images: booth setup, product display, and individual portraits of the team at the stand. Clean, well-lit, and ready for congress reports, LinkedIn, and distributor communications. If video is part of the plan, keep it short and steady. One expert statement or product explanation, no more. This audience does not respond well to fast cuts or high-energy brand films. Calm and precise is the register that works.
Practical info for exhibitors
• Dates: 18-20 June 2026
• Location: NCC Ost, Hall 7A, Nuremberg
• Industry: Ophthalmology, medical devices, clinical technology
• Scale: ~7,000 attendees, specialist congress audience
• Frequency: Annual
• Website: https://www.doc-nuernberg.de
• Production timing: We recommend booking 4-6 weeks before the fair. As a local crew we can often accommodate short-notice requests too.
Planning DOC 2026 content?
Send us your communication goals and event details. You'll get a package recommendation, a firm quote, and, if it's a fit, a confirmed production slot.