Spielwarenmesse 2027: Trade Show Video and Photography for Exhibitors

Spielwarenmesse

Spielwarenmesse in Nuremberg is the leading international trade fair for the toy industry. In 2026, 2,313 exhibitors from 68 countries showed their products to 58,941 trade visitors from 123 countries. The fair is open to trade visitors only.

What content has to do at Spielwarenmesse

At Spielwarenmesse, the year gets sold. Buyers decide which novelties make it into their range. Following up after the show takes material that shows the product in action: how it works, how it feels, how it went down at the booth.

Many manufacturers lack exactly this material later. It helps in conversations with retailers who were not in Nuremberg, on LinkedIn and Instagram, and as press material for the launch.

What we pay special attention to at Spielwarenmesse

• No children at the fair. Visitors under 16 are not admitted, so play scenes with children are not possible at the booth. We show your product in the hands of buyers and your team, in close-ups and in action.
• Protecting novelties. We only film your booth and your products. Neighbouring booths and other brands stay out of frame. Products that are not yet public are only shown after your approval.
• Small products, many colours. Toys live on detail and colour. We film with our own lighting so colours are accurate and details stay visible.
• Vertical for social media. The toy industry lives on Instagram and TikTok. We deliver clips in vertical 9:16 and, on request, also in landscape.
• Five show days. The best filming time is usually the first hours, before the booth fills up. We plan the shoot around your buyer meetings.
• International audience. On request, we film statements in English or add subtitles (add-on).

Our recommendation for Spielwarenmesse 2027

For most exhibitors, the Story package, video + photo is the right fit: four hours on site, one hero video up to 60 seconds, two social clips up to 45 seconds and 50 to 70 edited photos of booth, products and team. Delivery within three working days.

Showing many novelties and need product photos for the trade? Then the Day package with 150 to 250 photos is the better choice. If you want to post during the show, add a same-day edit to the Story package.

Practical info for exhibitors

• Dates: 2–6 February 2027
• Opening hours: Tuesday to Friday 9:00 to 18:00, Saturday 9:00 to 14:00
• Location: Exhibition Centre Nuremberg
• Scale: 2,313 exhibitors, 58,941 trade visitors (2026 figures)
• Admission: trade visitors only, no admission under 16
• Frequency: annual
• Website: spielwarenmesse.de
• Planning: ideally get in touch by mid-December 2026, as the show follows shortly after the holidays.