RIFA 2026 - Trade Show Video and Photography for Exhibitors

RIFA is the house fair of Richter+Frenzel, one of Germany's largest HVAC and sanitary wholesalers, held every two years at NürnbergMesse. The people attending are the craftsmen and installers who specify and fit the products -- they know what they are looking at, and they are comparing you directly against the brands they already work with.

What happens at RIFA 2026

RIFA is not a broad industry trade fair. It is a captive audience event -- the installers and craftsmen who attend are Richter+Frenzel customers who came specifically to see and compare supplier products. The decision-making dynamic is direct: your product, their specification, their next project. Because RIFA is biennial, the content you produce here will still be in use two years from now. That is a reason to be deliberate about what you capture and how.

Our recommendation for RIFA 2026

The Story Bundle fits this event well. A short hero film showing your product in a real installation context -- a bathroom suite fitted out, a heating system commissioned, a ventilation unit in place -- is more useful to this audience than anything filmed purely at the stand. Paired with 50 to 70 edited images covering product detail, material finish, and booth presence. This audience responds to specifics, not brand messaging.

Practical info for exhibitors

•       Dates: 8-9 October 2026

•       Location: NürnbergMesse, Hall 4, 5, 6

•       Industry: HVAC, sanitary, installation technology

•       Scale: Biennial, trade specialist audience

•       Frequency: Every two years

•       Website: https://rifa-messe.de/

•       Production timing: We recommend booking 4-6 weeks before the fair. As a local crew we can often accommodate short-notice requests too.