it-sa Expo&Congress 2026 - Trade Show Video and Photography for Exhibitors

it-sa Expo&Congress is Europe's leading trade fair for IT security, held annually at NürnbergMesse. In 2025 it set new records with 993 exhibitors and 28,267 trade visitors from 64 countries -- making it the most important meeting point for cybersecurity providers, IT security managers, and decision-makers in the industry. Three days, five halls, and an audience that comes to evaluate solutions for live security challenges.

What happens at it-sa Expo&Congress 2026

it-sa is a people fair. Buyers want to see the faces behind the products, meet the architects, and leave with a sense of whether the team is one they can trust for a multi-year security programme. The congress programme runs in parallel, which means the audience is technically sharp and in learning mode. They are not just walking booths -- they are in conversations. Content should reflect that. More faces, more interaction, fewer product close-ups.

Our recommendation for it-sa Expo&Congress 2026

The Story Bundle is the standard recommendation. A hero video up to 60 seconds -- at it-sa usually meaning an expert statement or a brand positioning piece rather than a product demo -- plus two social cuts and 50 to 70 edited images covering booth atmosphere, interaction moments, and individual team portraits. Everything colour-graded for LinkedIn and delivered within three working days. For exhibitors who want daily visibility during the fair, a Starter Video add-on gives you one short recap per fair day, 30 to 45 seconds, vertical, posted the same evening. Three days is long enough to build a real presence if you use it well.

Practical info for exhibitors

•       Dates: 27-29 October 2026

•       Location: NürnbergMesse, Hall 6, 7, 7A

•       Industry: IT security, cybersecurity, data protection

•       Scale: 993 exhibitors, 28,267 visitors, 64 countries (2025 figures)

•       Frequency: Annual

•       Website: https://www.itsa365.de