Real Experience. Written Down. More to Come.
What we have learned producing trade show content for twenty years - written for people with a fair coming up.
Featured · PlaybookHow Content Strategy Extends the Value of a Trade Show
Trade shows no longer win by reach alone. They win by creating trust, product proof, and market relevance that digital channels cannot replicate. But most of that value disappears when the booth comes down. Here is why capturing it matters — and how Boothside makes sure it does not go to waste.
PlaybookWhy a Clear Production Brief Still Matters in the Age of AI
AI may make briefs longer and smoother, but not automatically better. For video and photography production, the most useful briefs are still the ones that set priorities clearly and help teams make better decisions on site.
Read article
PlaybookVideo Production as a Service for Event Organizers and Exhibitors
Trade show investments are under pressure and exhibitors expect more than floor space. For organisers, services are becoming a real differentiator. Video production is one of the most practical places to start: easy to introduce, simple to package, and immediately useful for exhibitors who want their participation to keep working after the event ends.
Read article
PlaybookTrade Show Video or Photography: Which One Should You Choose?
Not every trade show needs video and photography at the same time. At Boothside, we advise this decision based on what the content is supposed to do, how it will be used, and where it needs to create value after the show.
Read article
PlaybookLocal Video and Photography Production for Trade Shows in Nuremberg
Local photo and video content production reduces travel, coordination, and timing risk for exhibitors who need practical video and photography at trade shows in Nuremberg.
Read articleYour next fair deserves better content.
Send your event details and you'll receive a package recommendation, a firm quote, and a confirmed production slot.